We gave it our best! Jabra produce headphones that also function as in-ear heart rate monitors. Clever stuff for athletes who enjoy music while training. To leverage their sponsorship of the London Marathon and the ITU Triathlon series, we created the Jabra Challenge.
To create an ‘even playing field’ we challenged consumers to use the Jabra heart rate monitor to measure their recovery rate after a brief sprint. Recovery rate was a fairer measure of fitness than top speed. A leaderboard highlighted the results and our social media box allowed consumers to share their results via #BeatYourBest.