Our brief was to promote the Pantene Pro-V range by offering free blow-dries and styling so consumers could try the range first hand whilst selling across the range.

Professional hairdressers supported by Brand Ambassadors were live in 100 Superdrug stores per day trailing and recommending products to purchase.

100% staff attendance, 80% sales increase across all stores. Over 50,000 leaflets distributed and 2,000 hairstyles completed.