Capturing Bass Face

Capturing Bass Face -
experiential event

To demo the unexpected and surprising ‘bass boom’ from Skullcandy’s Crusher headphones, we used an app that unsuspectingly captured shoppers ‘Bass Face’. When the bass dropped, a series of snaps captured their surprised expressions. Social sharing of the images plus impact in store meant we averaged 57% sales uplift on live days. Boom!

Activity included roadshows, retail display and a national product demo campaign.