We created and delivered Zippo’s sponsorship activation campaign across key European festivals allowed us to motivate Zippo fans to engage with the brand. Centred around different promotional activities and a retail experience we allowed fans into the world of Zippo. Managed from our UK office the tour took in the biggest Rock festivals in Europe. […]
Zippo
Leveraging the power of music Read More »
A student focused campaign created to increase product awareness and drive sales in local stores as well as front of store. Our data analytics team identified consumer hotspots across the UK using demographic and attitudinal data. Combined with student focused promotions we served 16,356 samples across the UK.
Rustlers
#flaming hot Read More »
Our brief was to promote the Pantene Pro-V range by offering free blow-dries and styling so consumers could try the range first hand whilst selling across the range. Professional hairdressers supported by Brand Ambassadors were live in 100 Superdrug stores per day trailing and recommending products to purchase. 100% staff attendance, 80% sales increase across
Pantene
Bringing the Pantene blow dry bar to Superdrug Read More »
Our sampling roadshow brought the taste of Bahia, Brazil to the UK. The sampling campaign was amplified by Capoeira performers and Bahian drummers creating an authentic Bahian experience. Giving us content to share across social channels. Overall we delivered in excess of 100,000 samples over 15 days. Our unique Brazilian friendship bracelets even allowed consumers
Obrigado
#freeabahia Read More »
Jabra produce headphones that also function as in-ear heart rate monitors. Clever stuff for athletes who enjoy music while training. To leverage their sponsorship of the London Marathon and the ITU Triathlon series, we created the Jabra challenge. We challenged consumers to use the Jabra heart rate monitor to measure their recovery rate after a
Jabra
We gave it our best! Read More »
Live across 6 countries (UK, Sweden, Finland, Denmark, Norway & Russia) and cover 150+ individual retailer sites. Our instore team actively promoted and sold Skullcandy headphones during Christmas peak trading. Team also merchandised Skullcandy bays and stands throughout the campaign. Centrally co-ordinated with in country auditing guaranteed successful activation across all 6 markets.
Skullcandy
European wide active selling and merchandising Read More »
To demo the unexpected and surprising ‘bass boom’ from Skullcandy’s Crusher headphones, we used an app that unsuspectingly captured shoppers ‘Bass Face’. When the bass dropped, a series of snaps captured their surprised expressions. Social sharing of the images plus impact in store meant we averaged 57% sales uplift on live days. Boom! Activity included
Skullcandy
Capturing Bass Face Read More »
